Tuesday, April 24, 2012

Ferrari put Vietnam on "pours"



Ferrari are putting great expectations into the Korean market, and the next will be in Vietnam.
CEO Herbert Appleroth's Ferrari Asia-Pacific

"A big surprise in less than 5 years will be Korea," CEO Herbert Appleroth's Ferrari Asia-Pacific (FAX) said in an interview by Bloomberg News. "The market this abundance, prosperity, economic development, and Super cars. I think there will be very strong growth, "he said

His predictions to the market Appleroth future of the luxury car maker, when American and European market saturation. According to reports the prosperous world of Merrill Lynch and Capgemini SA, the number of rich people in Vietnam have increased 33% in 2010. Ferrari does not have the genuine distributors in Vietnam.

He said Appleroth, next target in the Asia-Pacific that he targeted would be in Vietnam. He currently oversees operations of 17 agents Ferrari in Japan, Korea, Malaysia, Indonesia, Singapore, Thailand, New Zealand, Australia and the Philippines from months ago is added.

South Korea's economy will grow by 3.5% in May this year, and 4.2% next year, according to forecasts by the Bank of Korea.

Ferrari's market share in the segment of Super cars in Japan for the first time has increased to 58% in the first three months of this year, compared with 54% of the year 2011-Mr. Appleroth said. Last year, Ferrari has sold 386 vehicles, high near fourfold the number 99 car of Lamborghini, according to figures of the Automobile Dealers Association of Japan.

Global sales rose 9.5% of Ferrari in the last year to record levels, with sales of 7,195 in both the u.s. and China are the record high. Total sales of Ferrari in China mainland, Hong Kong and Taiwan reached the car, up 63% 777; in particular, separate mainland China accounted for 500 cars.

According to Mr. Appleroth, Ferrari car consumption needs of the Japanese market will probably increase about 10% this year, and maintain that speed in 5 years. The average vehicle weight would be about 400, because Fiat, Ferrari's parent corporation are usually delivered to the dealers of car lower power consumption.

The Japanese market is still yet to vehicle and driving needs, so Ferrari willing to introduce the program produced at the request of guests.

"More and more customers want cars like the desire," says Appleroth said. "In Japan, guests often spend an average of 45,000 euros (59,000 dollars) to buy the option to make a difference for your car. And thus, we have revenue growth. "


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